Vetoquinol is a strong player in animal health and Kainjoo Astate Creative Studio designers worked with social data intelligence to propose a new digital ecosystem for the corporate brand.
First, we develop a new logo architecture with subs that would clearly help define the targets. Then, we conceptualised a network of websites that will share the same branding but tailor the information to each niche of users.
Through our design thinking process, and the association of insights gathered, we proposed to create specific apps that would allow vets and home pet owners to optimise the adherence of the treatments.
Last but not the least, we proposed a media plan to help drive traffic to the website and also generate awareness on the newly developed ideas.